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Creative Feature – Judy Sun of moortown.

Today’s Creative Feature showcases one of my favorite new jewelry lines called moortown. The So Cal based company, founded by designer Judy Sun, features minimalist geometric pieces that are simple, chic, and easy to wear. I met Judy via Instagram and immediately fell in love with her collection – and was so excited when she offered to forward some of her favorite items in preparation for this feature (you can see them throughout the post – modeled by Janaia, Kendra, and Delia). Today, Judy tells us about her line (including her most favorite pieces), how she came up with the catchy name for her company, and how she likes to spend a Saturday morning (it sounds heavenly)! I hope you enjoy learning more about Judy and moortown.

Pyramid Stud Earrings    |    Octagon Cuff    |    Double Pyramid Ring    |    Hexagon Necklace    |    Triangle Necklace


Tell us a little about moortown.

moortown. is a contemporary jewelry line based in Orange County, California. The idea that statement jewelry can be clean, simple, and not over designed is the driving force behind the brand’s signature style. The understated aesthetics is enhanced by the use of quality materials. We create cuffs, earrings, necklaces, and rings that mix and match well for all occasions.

Model: Delia    |    Pyramid Stud Earrings    |    Hexagon Necklace    |    Triangle Necklace


How did you come up with the name for your company?

My brother helped me come up with the name for the company. Moortown is actually the street name of our family home. We decided it was appropriate since I spent so much time dreaming and researching about starting my own business there.

Model: Delia    |    Octagon Cuff Bracelet    |    Hexagon Necklace


If you had to choose a favorite piece from your own collection, what would it be?

Can I choose two? My most favorite pieces are the octagon cuff and double pyramid ring. I love how the two are edgy and have character without being over the top.

Model: Janaia    |    Octagon Cuff    |    Double Pyramid Ring    |    Hexagon Necklace    |    Triangle Necklace


What’s your favorite way to spend a Saturday morning?

My favorite way to spend a Saturday morning is to wake up early to the calm and quiet. I like to feel as if I’m the only person awake while the rest of the world is still asleep. I like to sit in front of my laptop with a cup of coffee and read articles and do some online shopping/browsing.

Model: Janaia    |    Double Pyramid Ring    |    Octagon Cuff    |    Hexagon Necklace    |    Triangle Necklace


Do you have any advice for living a creative life?

My only advice is to put yourself out there and try. Whatever it is.

Model: Kendra    |    Bar Necklace    |    Triangle Necklace (left)    |    All photos by Kati Dias


Where can we find more of your work?

In addition to our website, you can find us on Instagram: @shopmoortown. We are currently working on our Facebook page.

Above photos via @shopmoortown Instagram


Thanks to Judy for sharing her thoughts with us today. I truly enjoyed getting to know her and her brand. Some of my personal favorites from her collection include the bar necklace, hexagon necklacegeometric ring, and skinny rings – which are all available in both silver and gold. I hope you will show her site and Instagram some love! Until next time.


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